Title Issue Date
Magazine advertising: factors influencing the effectiveness of celebrity advertising Martín Santana, Josefa Delia ; Beerli Palacio, María Asunción Issued date: 2013 DOI: 10.1080/10496491.2013.769471 Source: Journal of Promotion Management[ISSN 1049-6491],v. 19, p. 139-166 SJR: 0,455 - Q3 Artículo