Title Issue Date
Why attitudes toward advertising are not universal: cultural explanations Martín Santana, Josefa Delia ; Beerli Palacio, María Asunción Issued date: 2008 DOI: 10.1080/10496480802511299 Source: Journal of Euromarketing[ISSN 1049-6483],v. 17, p. 159-181 Artículo