Title Issue Date
Memory-based advertising effectiveness techniques: Recall versus recognition Beerli Palacio, Asunción ; Martín Santana, Josefa Delia Issued date: 1998 DOI: 10.1007/978-1-4757-2845-3_13 Source: Theory and Practice. Applied Optimization [ISSN 1384-6485], v. 19, p. 183-201, (1998) Actas de congresos