Title Issue Date
Spot length and unaided recall in television: Optimizing media planning variables in advertising breaks Martín Santana, Josefa Delia ; Reinares-Lara, Pedro; Reinares-Lara, Eva Issued date: 2016 DOI: 10.2501/JAR-2016-035 Source: Journal of Advertising Research [ISSN 0021-8499], v. 56 (3), p. 274-288 SJR: 0,699 - Q1 JCR: 2,034 - Q1 SSCI ERIH PLUS Artículo